One of the last shops processing traditional film photographs is making a buzz in this age of digital photography and phone cameras.

Just as you think that analogue should be completely dead in this digital age, we see more music enthusiasts ordering vinyl music. And now, a shop in Taringa is experiencing the resurrection of yet another analogue technology – traditional film photography.

Phil Gresham’s film processing shop in Taringa is among the last of its kind, a shop developing rolls of films using printing machines. Recently, Gresham has seen a rise in demand for film developing, not only from hipsters, but also from a growing number of film photography enthusiasts, both young and old.

Cool Kind of Retro

It’s amazing how with advanced cameras and gadgets, people are picking up their old cameras again and ordering rolled films. As it turns out, traditional film photography is just the cool thing to do in this technologically advanced age.

Rolled film

Rolled films are waging a comeback  (CCO Public Domain / brenkee / Pixabay)

With the rise in demand for analogue film photography, Kodak has started producing their old 35mm films that last saw the light of day in the 1990’s.

Reviving Creativity

With traditional film cameras, the photographer gets to shoot 24 or 36 pictures. So why would people even consider it when they can shoot hundreds or thousands of pictures with the modern digital cameras and phones?

Traditional film negatives

CCO Public Domain / klimkin / Pixabay

One reason seen for the increased interest in traditional film photography is creativity. With very limited shots, photographers give more thought into the kind of pictures they’re taking. As a result, they tend to create better and more creative shots.

In fact, many professional photographers are grabbing their old 35-mm film cameras again to shoot photos the old way.

The Joy of Touching the Prints

Gresham’s customers also get to feel the excitement of receiving the prints they’ve ordered.

There is that magic in actually holding the print in your hand, as opposed to viewing the pictures on screen. This is something that millennials never got to experience as digital cameras flooded the market, leaving less room for analogue cameras.

Aside from film processing, Gresham’s shop also gets requests to print old negatives or convert them to digital form.

With this love for retro, analogue will be here to stay.